CONVERGENCE OF MOBILE JOURNALISM AND SOCIAL MEDIA PLATFORMS: A COMPREHENSIVE ANALYSIS OF NEWS DISSEMINATION IN INDIA

Abstract [English]

With a focus on the increasing use of smartphones by reporters, editors, and publishers for news reporting, editing, and publication, the current study explores the emergent field of Mobile Journalism (MoJo) in Indian media. It examines the origins of MoJo in India as well as the factors that influenced its adoption by traditional reporting methods. The study illustrates how cellphones have become essential tools for journalists, blurring the lines between traditional newsroom responsibilities and facilitating real-time reporting from the field. It assesses the benefits—like increased immediacy, flexibility, and cost-effectiveness—that enhance news gathering and dissemination. It also closely looks at drawbacks, including issues with data security, information veracity, and ethical quandaries. The study also looks at MoJo's wider effects within the framework of media convergence, examining how social media and mobile technology integration affects audience engagement, narrative, and news consumption patterns in India.