THE ROLE OF DEMOGRAPHICS IN NUTRITIONAL SUPPLEMENT PRACTICES: EVIDENCE FROM AHMEDABAD

Sajjansingh Rajpurohit; Roshni Tijoriwala

doi:10.29121/shodhkosh.v5.i6.2024.4588

Authors

Sajjansingh Rajpurohit Research scholar, GLSU
Dr. Roshni Tijoriwala Assistant professor, GLSU

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.4588

Keywords:

Nutritional Supplements Practices, Adoption, Health Awareness

Abstract [English]

Health awareness, exercise, and lifestyle changes have driven nutritional supplement demand. Demographic characteristics, information sources, and key supplement motivations are examined in this Ahmedabad research on dietary supplement usage. Research shows that younger people generally trust social media celebrities and fitness coaches for supplement advice, whereas older people seek specialists. Lifestyle and exercise objectives determine supplement selection, with protein powders and multivitamins being the most popular. Potential hazards, side effects, and the importance of medical advice are yet little understood. The research emphasizes the need for stronger laws, consumer education, and healthcare practitioner participation to ensure informed and responsible dietary supplement usage.

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