A STUDY ON CUSTOMER SATISFACTION TOWARDS GOLD LOANS OFFERED BY NBFCs IN KANNIYAKUMARI DISTRICT
DOI:
https://doi.org/10.29121/shodhkosh.v5.i5.2024.3761Keywords:
Nbfcs, Gold Loans, Customer SatisfactionAbstract [English]
Non-Banking Financial Companies (NBFCs) have emerged as significant players in the gold loan market, providing quick and accessible credit solutions. With minimal documentation and streamlined processes, NBFCs make it easier for individuals to leverage their gold assets for financial needs. They cater to a wide range of borrowers, including those who may not qualify for traditional bank loans, such as small business owners, farmers, and individuals in rural areas. This accessibility is a key factor driving their popularity in the gold loan segment. NBFCs offer competitive interest rates, flexible repayment options, and higher loan-to-value (LTV) ratios compared to banks, making gold loans a preferred choice for many. Their widespread branch networks, particularly in semi-urban and rural areas, ensure that borrowers can avail themselves of these services conveniently. Additionally, NBFCs often provide customized loan products, tailored to the specific financial requirements of their customers, further enhancing their appeal. The important objective this study is to analyze the customer satisfaction towards gold loans offered by NBFCs in Kanniyakumari district. The study is confined with both primary and secondary data. In order to analyze the customer satisfaction towards gold loans offered NBFCs in Kanniyakumari district 140 NBFC customers were randomly selected as samples using convenient sampling method.
References
Levesque, T. & McDougall, G. 1996. Determinants of customer satisfaction in retail banking. International Journal of Bank Marketing, 14(7), 12–20. DOI: https://doi.org/10.1108/02652329610151340
Arul Senthil (2022). A Study on Customer satisfaction towards gold loan with special reference to Muthoot Fincorp Private Limited. Acharya Management Business and Entrepreneurship Review, Vol: 14. Issue 2. Pp: 38 – 43.
Mahima Gupta (2019). A Study on Consumer Attitude and Perception Towards Gold Loan with Reference to Beawar City. Inspira-Journal of Commerce, Economics & Computer Science, Vol: 05(3), Pp: 95 – 101,
Pareek, V. (2014). An Empirical Investigation of the Causal Determinants of Customer Satisfaction: A Study of Indian Banks. IUP Journal of Management Research, 13(2), 55.
Vidyadhari Shetty and Sujatha. (2022). Consumer Perception and Attitude towards Gold Loans: A Case Study on Impact of Gold Loans Offered by top 5 Private Sector Banks. International Journal of Research Publication and Reviews, Vol 3, No 1, Pp: 1222 – 1229.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 S.T. Thadeus Dani, Dr. G. Johnslin Sujiitha
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
