DEMOGRAPHIC VARIATIONS IN MEDIA CONSUMPTION: A COMPARATIVE ANALYSIS
DOI:
https://doi.org/10.29121/shodhkosh.v4.i2.2023.3351Keywords:
Media, Consumption, DemographicsAbstract [English]
This study investigates the dynamic patterns of media consumption across various demographic groups, focusing on factors such as age, gender, occupation, income, and education. Through a survey of 500 respondents from different cities of North Bihar, the research reveals that while traditional media like newspapers and television remain prevalent, there is an increasing inclination towards digital media. Results show significant demographic differences in preferences, with younger audiences favoring digital platforms and older groups leaning towards traditional formats. Gender-specific trends highlight that males are more engaged with print media, while females exhibit a preference for Hindi newspapers.The findings underscore the intricate relationship between demographics and media preferences, suggesting that consumer behaviors are influenced by socio-economic factors, cultural norms, and technological advancements. These insights can guide media producers, advertisers, and policymakers to tailor content and strategies, ensuring relevance and accessibility across diverse population segments.
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