A COMPARATIVE ANALYSIS OF THE ECONOMIC IMPACT OF THE PERFORMING ARTS INDUSTRY ON LOCAL COMMUNITIES IN URBAN AND RURAL SETTINGS: A DESCRIPTIVE STUDY

Sreeanandan; Roshni P R; Baranipriya A

doi:10.29121/shodhkosh.v5.i1.2024.2363

Authors

Dr. Sreeanandan Assistant Professor, PSG Institute of Management, PSG College of Technology, Coimbatore, Tamil Nadu, India.
Dr. Roshni P R Assistant Professor, MBA Department, Acharya Bangalore B School, Bangalore, India.
Dr. Baranipriya A Assistant Professor of Economics, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.

DOI:

https://doi.org/10.29121/shodhkosh.v5.i1.2024.2363

Keywords:

Performing Arts, Economic Impact, Urban Vs. Rural, Infrastructure, Investment, Audience Participation, India, Cultural Tourism, Local Business Growth

Abstract [English]

The performing arts industry in India significantly contributes to local economies through job creation, tourism revenue, and local business growth. This paper presents a comparative analysis of the economic impact of the performing arts in urban and rural areas, focusing on two key objectives: evaluating the economic contributions of the performing arts to urban and rural communities, and analyzing the differences in economic outcomes due to varying levels of infrastructure, investment, and audience participation. The analysis reveals that urban areas, with their superior infrastructure, higher investment levels, and diverse audiences, generate substantial economic benefits through large-scale events and festivals. These events create employment, drive tourism, and foster business growth. In contrast, rural areas, while benefiting from traditional and folk performances, face challenges such as limited infrastructure and financial constraints. However, rural arts festivals and cultural tourism initiatives have shown potential in stimulating local economies, especially in underdeveloped regions. The study highlights the need for targeted investment and policy interventions to bridge the urban-rural divide and promote equitable economic development through the performing arts. Digital platforms and government initiatives like “Ek Bharat Shreshtha Bharat” are identified as key opportunities to enhance the economic contributions of the performing arts in rural India.

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