CUSTOMERS’ OPINION TOWARDS CSR OF PUBLIC AND PRIVATE SECTOR BANKS IN TIRUNELVELI- A COMPARATIVE STUDY
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.2340Keywords:
Perception, Model Creation of CSR, Chi-Square Test, T-TestAbstract [English]
Banking system plays an important role in the economic development of the country. Today, banks have diversified their activities and are getting into new products and services that include opportunities in credit cards, consumer finance, wealth management, life and general insurance, investment banking, mutual funds, pension fund regulation, stock broking services, etc. All private and public sector banks are keenly concentrated in fulfilling the need of doing CSR and disclosure practices regularly. The level of its impact on customers shall be measured by using some techniques. In the present study the researcher has concentrated on the view and perception of customers and their attitude towards the achievement of CSR of banking sector particularly in the study area and analysed by using statistical tools like percentage analysis, Chi-square test, two independent sample t-test etc.
References
Shoukat Malik, M. Muhammad Nadeem (2014), “Impact of corporate social responsibility on the financial performance of banks in Pakistan” International Letters of Social and Humanistic Sciences Vol. 21, pp 9-19. DOI: https://doi.org/10.18052/www.scipress.com/ILSHS.21.9
Doddaraju M. E. (2013), “A study on customer satisfaction towards public and private sector banking services (with special reference to Anantpur district of Andhra Pradesh)”, Global journal of Management and Business Studies. Vol 3, pp.287.
Linda Mary Simon (2012) “A study on customer perception towards services provided by public sector bank and Private sector bank”, Vol 1, issue 12.
Bihari, Suresh Chandra and Pradhan, Sudeepta. (2011) “CSR and Performance: The story of banks in India” Journal of Transnational Management, 16(1), 20-35. DOI: https://doi.org/10.1080/15475778.2011.549807
Santhiyavalli. G, “Customer’s perception of service quality of State Bank of India - A Factor Analysis”, IJMBS Vol. 1, Issue 3, September 2011
Mohammed Faued Hossain Sarkar, “Corporate Social Responsibility of private banks in Bangladesh: expectations, achievements and challenges”, Journal of public administration and governance, Vol. 2(1), 2012. DOI: https://doi.org/10.5296/jpag.v2i1.1583
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 G. Kamalam, Dr. J. Kamala Juliet Issac
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
