THE ROLE OF VISUAL NARRATIVE IN ADVERTISING: DEPICTIONS OF WOMEN IN THE FRAMEWORK OF TEA CULTURE DURING INDIA'S COLONIAL PERIOD
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DOI:
https://doi.org/10.29121/shodhkosh.v3.i2.2022.222Keywords:
Visual Narrative, Advertising, Tea Culture, Colonial, StorytellingAbstract [English]
The purpose of the article is to focus on the role of visual narratives in advertising and how women are depicted in the context of the promotion of tea culture during the colonial period of India. India is one of the oldest kingdoms in the world, and India has passed through various ages that brought new innovations, social and economic reforms. Each phase has its own impact on society, as we can see through different forms of art, literature, music, and advertising. India is a massive market for selling products, there are different categories of products available in the market, but some of the brands are centuries old. Advertising plays an important role in the promotion of products. TEA for example: before independence in the promotion of tea culture in India there were different media of advertising; promotional activities and propaganda played an important role, and the changing role of women is represented effectively in tea advertisements. There are various examples that are witness to the significant transformation in the manner where women are portrayed in the promotion of tea culture. India was experiencing the provocative impact of western culture, which reached to new horizons of creativity and aids in the presentation of Indian women in a new framework. My paper through various example focuses on the role of women in the context of promoting tea in India.
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