ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL MANAGEMENT

Prajakta B Deshmukh; Poonam Nikam; Nilambari Moholkar

doi:10.29121/shodhkosh.v5.i6.2024.1765

Authors

Prajakta B Deshmukh Assistant Professor, MBA Programmer, SPPU, Sub Centre, Nashik, Pune, India
Dr. Poonam Nikam Dean- IIEBM - Indus Business School, Pune, India
Nilambari Moholkar Assistant Professor, Dr. D.Y. Patil Institute of Technology, Pimpri, Pune, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.1765

Keywords:

Artificial Intelligence, Financial Management, Finance Managers, Perceptions, Decision-making, Risk Management, Organizational Goals, Technology Adoption, Skill Development, Quantitative Research

Abstract [English]

This research paper investigates the role of Artificial Intelligence (AI) in financial management, focusing on finance managers' perceptions and attitudes towards its application. Utilizing a quantitative research methodology, the study explores AI's impact on various facets of financial decision-making processes, risk management, and alignment with organizational goals. The findings reveal a positive perception among finance managers, affirming the significance of AI in revolutionizing financial management practices. Implications suggest the need for organizations to embrace AI technologies, invest in adoption, and promote continuous skill development among managerial staff. The research contributes to the evolving discourse on AI in financial management and sets the stage for future investigations into specific impact areas and challenges.

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