THE GOLDEN SPICE: A SPOTLIGHT ON THE TURMERIC PROCESSORS BEHIND THE SPICE IN ERODE DISTRICT

Venkatesa Palanichamy Narasimma Bharathi; Kalpana Muthuswamy; Balakrishnan Natarajan; Balamurugan Vasudevan; Suresh Appavu; Rajavel Marimuthu; Dhivya Rajaram

doi:10.29121/shodhkosh.v5.i6.2024.1759

Authors

Venkatesa Palanichamy Narasimma Bharathi Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Kalpana Muthuswamy Professor (Computer Science), Office of the Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Balakrishnan Natarajan Teaching Assistant, Office of the Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Balamurugan Vasudevan Research Scholar, Office of the Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Suresh Appavu Research Scholar, Office of the Dean (Agriculture), Tamil Nadu Agricultural University, Coimbatore, India
Rajavel Marimuthu Associate Professor (Crop Physiology), Office of the Public Relations, Tamil Nadu Agricultural University, Coimbatore, India
Dhivya Rajaram Assistant Professor, Department of Business Administration, PSGR Krishnammal College for Women, Coimbatore, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.1759

Keywords:

Turmeric, Medicinal Plant, Spice, Processing, Swot Analysis

Abstract [English]

Turmeric, a medicinal herb with roots in ancient Indian practices, is used in food, medicine, and cosmetics. Tamil Nadu, Erode is a major producer and exporter of high-quality turmeric, known as Indian Saffron. The earthy and bitter flavour is used in various products and is valued for its medicinal properties in traditional medicine systems. Primary data was used and employed convenient sampling method; 20 processors were surveyed through interviews. The study revealed that turmeric processing units in Erode district are primarily owned by males over 50 with over 20 years of experience. They primarily produce turmeric powder, 65% of processors belonged to nuclear families and 60% of turmeric processing units sourced their turmeric finger and bulb from regulated markets in Perundurai, Nasiyanur, and Thindal. 40% of the processing unit owners were marketed to retailers followed by wholesalers. However, they face challenges like lack of cold storage facilities, limited organic market, labour scarcity, and inadequate value addition technology. Opportunities lie in medicinal and industrial applications, while threats include lower-cost competition. Turmeric's commercial and health benefits require a value addition center in Erode. Quality testing units and cluster-based interventions can improve Erode's economic status and generate revenue.

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