ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE: THE KEY TO SUCCESSFUL RECRUITING AND PERFORMANCE MANAGEMENT

T. Shenbhagavadivu; Kavya Poduval; Vinitha V

doi:10.29121/shodhkosh.v5.i6.2024.1351

Authors

Dr. T. Shenbhagavadivu Associate Professor, Department of Management, Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India
Kavya Poduval Research Scholar, Department of Management, Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India
Vinitha.V Research Scholar, Department of Management, Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.1351

Keywords:

Human Resource Management, Artificial Intelligence (AI), Performance Management, Recruitment

Abstract [English]

This study explores the application of artificial intelligence (AI) in the domains of recruitment and performance management with in the field of Human Resource Management (HRM). It investigates how AI technologies such as chatbots, AI recruiters, and HR analytics are utilized to enhance efficiency, effectiveness, and personalization in these HR functions. This review paper explores multifaceted applications of Artificial Intelligence (AI) in Human resource Analytics, specifically focusing on recruitment and performance management. AI has revolutionized HR practices by enabling organizations to harness vast amounts of data to make informed decisions. In recruitment, AI-driven tools facilitate candidate sourcing, screening, and matching, leading to more efficient hiring processes and improved candidate experiences. Additionally, AI-powered analytics enhance performance management by providing actionable insights into employee productivity, engagement, and skill development. Drawing upon existing literature, this paper provides an in-depth analysis on how AI technologies are reshaping traditional HR practices, enhancing efficiency, and driving strategic decision-making. Overall, the application of AI in recruitment and performance management represents a paradigm shift in HRM practices, enabling organizations to harness the power of data and automation for more efficient, equitable, and strategic HR practices in the digital age.

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